We ask who the (oopdoo) hug is for because:

Under the age of 6 years:
if it is for a child under the age of 6 we include a booklet that helps the
child understand how the (oopdoo)
hug will make them feel better. see booklet here

Baby Shower: if it is for a baby shower we enclose the below note along with the booklet.

Other: we don't enclose any additional items.
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Why do we ask who gift is for?
(oopdoo) because not all boo-boos bleed